How to Integrate SaaS in Your Business

Introduction to Software as a Service (SaaS)

Before Cloud computing technology took over our lives, we lived a difficult life. Companies would have to make do with complex IT resources or if they could not afford the more sophisticated software then they would have to implement outdated and antiquated methods that complied with their needs. The sole purpose of technology is to help make our lives more convenient and accessible so we can carry out our tasks efficiently. That is where Cloud computing comes in to help us do business more progressively.

Before Cloud services were a concept, we were reduced to making sheets on Excel that would take a lot of time and effort to maintain. Thankfully, organizations were able to breathe easier with the introduction of Cloud services such as Software as a Service. It allowed them to implement and integrate application software that made work not only easier but faster and a lot more efficient. Now, we can do the same work in half the time or money with the help of technology like SaaS. Software as a Service is a type of cloud computing that lets you purchase and use software applications on the Cloud so you do not have to trouble yourself with any physical copies.

Why SaaS?

The more we develop and create technology like SaaS the more digitally advanced the human race becomes. Just a few years ago, we were used to installing software applications in our drives through a disc or other physical means. Such methods of acquiring new software would require certain things such as enough space in our hard drives to download the software, time to train ourselves in how to use the particular software, a way to purchase the physical format of the software etc.

Now, with the creation of Cloud computing and its services such as Software as a Service we only need a secure internet connection to be able to integrate software applications in our work. The Cloud is an excellent tool for anyone to access applications from any corner of the world just through their web browser. You can store and access any one of the thousands of software applications available on the Cloud at any time without worrying about storage space or such nuisances. The use of SaaS has become hugely popular in recent years because it is the most convenient, simple and affordable option for organizations as well as individual users.

Benefits of SaaS

Software as a Service is gaining popularity and praise from everyone because it poses many benefits for any organization whether it is large scale or small scale. Many individual users are also using SaaS for their personal projects or tasks because it is such a resourceful tool. The benefits of integrating SaaS into your business are as follows:

  • SaaS applications are easily accessible no matter where you are in the world as long as you have a stable internet connection and a smart device such as a computer or smartphone.
  • These applications are always available not only as desktop versions but mobile versions as well which makes them even more convenient.
  • You can find many different applications for similar purposes and at extremely affordable prices.
  • There are free or trial versions of applications which means you can test them to your heart’s content and then decide according to your experience if you want to get the whole subscription.
  • Most applications come with many subscription plans that you can choose from based on your budget. The cost usually depends on the number of users so you can be economical by only spending as much as you need.
  • The subscriptions plans are incredibly affordable that can fit under your budget easily. These plans are also only monthly or annual so you do not have to enter into a binding contract for a long time with any software provider. You can stop using the software anytime you want.
  • The industry is quite competitive so you can find applications of the highest quality available quite easily.
  • The market is quite extensive and diverse so you can find an application for any technical need you might have and have multiple great options to choose from.
  • These applications come with customer support such as live chats or question-based sites that will help you have the best customer support experience and you would not have any troubles using or understanding the application.
  • Since the applications run from the Cloud, it means you do not have to spend an extreme amount of time in the installation or running. You open your browser and start using it instantaneously.
  • Many of the applications serve similar or relative purposes so they come with the option of syncing. You can connect and sync the applications you are using without having to manually put in any data. This saves time and reduces the risk of human error which means your work quality is improved a lot.

Applications of SaaS

Any organization suffers multiple issues and problems in running their business whether they are a small-scale or large-scale enterprise. Every business has its ups and downs but it is essential that you are prepared and equipped to deal with those promptly. From managing your team’s schedules to communicating with them, there are many aspects of a business where SaaS can come to help.

  • Tracking employees:

A company’s management can have a difficult time managing and keeping track of their staff’s time and work. If your company is having trouble organizing their timing spent on a project, or with schedules then there are many SaaS applications that you can take help from such as TimeCamp and Planday.

  • Project management:

Working on a project with your team can cause issues to arise if you do not have a proper management strategy in place. Organizing your team, keeping track of the progress and updates regarding the project can be hard especially if you have a lot of people in your team. For such project management problems, you can use Teamwork Projects and Trello.

  • Sharing contacts’ information:

Most of the time when your team has to handle and communicate with multiple clients, problems can arise such as losing their information, sending the wrong email to a contact, having more than one member of your team contact the same client twice etc. If issues such as this are commonplace in your company then you can implement tools such as Salesflare.

  • Communication:

Any project’s progress and success depend on how well your team can work together and a team cannot work well unless their communication is top notch. Keeping each other up-to-date through emails or iMessages can be a hassle and chaotic. Use proper and sophisticated communication tools such as Slack and Appear.in.

  • Finance and accounts:

Most organizations have an accountant or CFO assigned to handle the invoices, company’s accounts, budget etc. But the risk of human error in such a delicate sector can cause huge problems. Which is why both large and small companies can benefit from tools like FreshBooks and Invoicera.

What is Meant by Social Media Content Development?

In current times, social media has become the most useful and lucrative tool for business owners. It was created as a way for people to socialize and network with people from all over the world without having to leave the comfort of their homes. The way people took to it and it progressed was nothing short of wonderful. Entrepreneurs found a way to utilize social media as a way to earn and improve their business. It is impossible to see a business, no matter how big or small, that does not have a presence on social media sites now. That is where the term social media marketing has come from.

Social media marketing and content marketing are twins that have the same purpose but slightly different ways of working. They both use social media to work, gain new clients or engage the existing ones. Content marketing and social media marketing go hand in hand, without either of them your organization could suffer. Content marketing is about creating and sharing content that relates to your niche and engages the audience in a way that intrigues them. You develop interesting new content that only educates people regarding your brand but also interests them so they make use of your services.

If you were to create amazing content that is informative and engaging but you do not share it properly amongst the appropriate social media sites then your content would be wasted. The most essential part of content marketing is not just creating new content but also distributing it successfully to reach your targeted audience. The more you can develop, share and use your content to engage your followers or clients the more your business will thrive.

Social media marketing is similar to content marketing in the way that it is about coming up with new and unique ways to engage with your followers or clients through social media sites by providing them with content that is interesting, informative and convinces them to buy your product or services. The difference lies in the platforms used for each or the format of content being shared. Combining social media and content marketing not only covers all the bases but helps you market your product efficiently and gain new clients every day.

Social Media Content Development

Social media content marketing combines two of the most critical marketing strategies of any business. The main connections between the two marketing strategies include the objectives you have as a business and a marketer, understanding and researching your target audience, how you use social media tactics to represent your product so visitors are interested to buy it, and a marketing strategy or plan. In order to have a strong social media content strategy, you need to focus on these main elements. Once you have carved out a neat marketing strategy by keeping these things in mind, you can create a strong business profile online.

  • Setting objectives:

The first and most essential thing to do would be to establish your marketing goals. You could have a wish to increase your sales, get more followers and engagement, create brand awareness, gain website traffic etc. Once you have decided on your marketing objectives, you should align them with your business objectives. Your social media marketing goals should always align with your business goals otherwise you could end up representing your brand the wrong way. See if your marketing goals represent your brand and product the right way.

  • Identify and understand your target audience:

The most important thing for you to do is to identify your target audience. Who are the kind of people that your product is made for and how to reach them online? Google Analytics is an example of a great tool you can use to not only identify the people who want to buy your product but also what they like. The more you understand your consumers and what they want, the better you can be at providing services to them. You would be able to customize your marketing strategy according to your consumers and be able to keep them engaged and interested.

Then you can move on to figuring out the social media platform you want to focus on. Your brand’s niche and target audience will guide you on what platform is the best for you to utilize. Take into consideration what kind of product you are marketing and the kind of people you are trying to reach. Then through a survey, identify the platform they are most likely to use and engage on. That would be your best bet on attracting and engaging customers. You can use the help of keywords to help keep your brand in the list of the top most searched. This would help give you a boost and gain more clients.

  • Create a detailed plan:

In order to remain on top of your social media game, create a content plan that details and sketches out your entire marketing strategy. Things like the frequency of your posts, the content you would post, what times will be best for you to post, or the topics that will be best for you to engage your audience with are what should be considered when creating a marketing strategy. You need to draw up a detailed plan that includes these elements so you can create and post the best social media content that will engage and hook your followers into buying your product.

Web Hosting and Its Types

Introduction to Web Hosting

Every person that uses the Internet opens and browses through many websites in one day. Whether you are using a PC or a smartphone, you browse through different websites all day. The exact number of websites existing in the world today is countless. Every day a hundred new websites are created. Websites can be of many types and can be lightweight or complex. Nowadays, it is unheard of for a business or an entrepreneur to not have their own website that represents their particular genre or niche. Some people create websites just to connect with people without having a business or any kind of services available for purchase.

However, businesses and organizations rarely host their own website. Hosting a website means the act of processing and posting a site on the Internet. A website requires tools, technologies and other essential services to be viewed on a browser. The work that goes into posting a website on the Internet and letting visitors access it is called web hosting. The way this works is that every website is created and stored on “servers” that are computers meant to run and activate a website. Once you open your browser and type in the address of a site, your computer creates a connection with its server and the server then sends the required data to run the site on your browser.

Web Hosting Services

When an organization decides to find a web hosting service provider, they have to look for certain key features that they provide. These features help you run a successful business through your site and to find a hosting service, such as Neusol, that provides all these features is essential. These features include:

  • Domain email:

Once you type in a company’s domain, its website address, the server gets the command to send the web pages to your computer and run them. A domain is usually recommended to be owned by the company. If your organization does not already own a domain then a web hosting provider can help you purchase one according to your website. Web hosting providers should also be able to help you create email accounts using your particular domain. Such email accounts are official and help represent your company and website through your emails e.g. [email protected]

  • WordPress:

WordPress is an online tool that helps create and manage websites. WordPress manages over 25% of websites on the Internet. If you are about to make use of a web hosting provider then you should make sure that their plans correlate with and support WordPress. PHP version 7 or MySQL version 5.6 and higher are required to host WordPress websites.

  • FTP:

FTP is what helps you upload files directly from your computer to the server through the Internet. If your website is made using your HTML files then FTP can help you access and transfer files to the server where it is hosted from. This connectivity happens through the Internet which makes running and updating your site easy as well as efficient.

Types of Web Hosting Services

Before you decide to sign on a web hosting service you have to figure out what kind of server your site would require, the budget you are working with, the services that the web host if offering, and what kind of server your business needs. These are vital points you have to think about before getting a web hosting provider. These factors will come into play when your site is being built and run on the web. There are multiple hosting options as well such as:

  • Website builders:

As the name suggests, web hosts that provide this option help those who need to develop a website for their enterprise but do not have the skill set needed to do it. For those who lack any technical knowledge about how to create a website, web hosts can provide you with a browser-based interface that lets you establish your website online. For beginners this could aid in saving time, money and effort as these web hosts do not need any additional setups to do it. The process runs smoothly and your website is hosted efficiently.

  • Dedicated hosting:

For large organizations that require extensive system resources and premium security to run their website, web hosts provide dedicated hosting. What that means is that you become the sole user and owner of a server. By acquiring the entirety of a server, your website’s performance will be fast and efficient. You would have access to all the resources without having to compromise with anyone else. This could prove to be expensive since you will be the only entity responsible for the server’s maintenance and operation costs. But if your website needs a more secure server with elaborate resources then it highly beneficial.

  • Shared hosting:

Shared hosting is the complete opposite option of dedicated hosting. The name is self-explanatory as it is a kind of web hosting where you share a server with other website owners. You use and access a server’s software along with its resources in a shared environment. The server’s maintenance and operation expenses are divided equally among all the users and owners of the sites it currently hosts. This is the most affordable option for any beginners starting out new with their websites. One of its cons, however, is that due to server being used by multiple sites at the same time it tends to run slower.

  • Collocated hosting:

Collocated hosting is when an organization is entirely responsible for their website’s server. This happens when a server is bought by the company and put in place at the web host’s facility. From there the server is entirely your own. This means you get to run the server by yourself without involving any third parties. You could control the server and all its resources. It would put you in charge of the server completely where you could then install any applications or scripts that you want. Such complete control means your website is run by your authority and according to how you want.

Virtual Teams and Their Benefits

What are Virtual Teams?

In a time where every piece of data and information is digital, it is logical that companies are moving on to digital ways of employment and working. With the way the information technology keeps getting upgraded and improved every day, it is essential for companies to keep updated and not fall behind by following in a similar path to progress. Since the internet allows us to stay connected at all times no matter what location we are currently at, it has become easier for organizations to move on to virtual teams.

Virtual teams are a group of people who work on similar projects and have shared goals by communicating through IT or software technology. These people can be in different corners of the world or the same building while being connected through IT to work on projects together. Employing workers virtually not only improves efficiency since they are working in comfortable environments with no stifling work environments, but it also saves a company’s time and money. With virtual teams, a physical office becomes redundant and your projects do not get delayed by unforeseen circumstances.

Types of Virtual Teams

Virtual teams are established over the internet and do not require much from an employee except skills regarding the particular department and a working internet connection. That is why creating virtual teams is relatively easier than employing workers in a physical environment. There are two kinds of virtual teams:

  • Global Virtual Team:

This type of virtual team consists of workers from different parts of the world, including different countries or cities. They join together to work on a project and collectively use their resources like money or time to achieve their shared goals. These workers can belong to other organizations as well, using the virtual team as an outsourcing gig.

  • Local Virtual Team:

Local virtual teams are established by one company and work for the same organization. They are given technological resources by the employers to be able to work on the projects assigned to them. The company organizes and manages the virtual team.

Virtual Team Management

One of the most essential aspects of project team management is virtual team management. This involves an elaborate and detailed process that involves supervising and organizing the virtual team assembled for a project. The basic virtual team management process includes the following four aspects but a team leader can expand on them or make smaller additions in the process.

  • Assembling:

This is the beginning step of the start of a virtual team. The team leader employs a remote group of workers on probation and then analyzes their performance during that time. If the worker meets all the requirements set for the probation period set by the leader then they become a permanent part of the virtual team.

  • Training:

Once the team members have been selected and chosen based on their performance, the team leader then lets them know of the future expectations from the group regarding projects. Then the leader employs a group training method to prepare the team for meeting those expectations.

  • Managing:

When the virtual team is assigned a project, the leader manages the group and their specific tasks. This management process is done through the use of telecommunication. The leader supervises the ongoing performance and duties of each member of the group.

  • Controlling:

The team leader drafts out performance analysis measures to evaluate the team and how the members are performing in regards to the project goals and expectations. These evaluations help a leader assess the team and its efficiency to analyze how they would perform future tasks.

Why Employ a Virtual Team

A virtual team poses many advantages as well as disadvantages for the organization that employs one. Some of the most prominent ones are listed below that can help you make the decision for your company and whether you should employ a virtual team or not.

Pros:
  • Since a virtual team works remotely and does not need to be in one space at a time, it saves the expenses of a physical office. You would not need to spend money on rent or other expenses that come with an office such as technology and equipment.
  • The lack of a proper office would save time and money from being spent on transportation and commute from an employer’s home to office. That would also save a person the effort it takes to go to the office as they could just sit on a couch at home in their pajamas while working for hours.
  • A virtual team uses telecommunication to exchange information and data. That means the exchange would take seconds and not a whole day to be transferred. No piece of information would be lost because it is all digital rather than in hard copies.
  • The efficiency of work would improve significantly because all employees would be present at all times since they can work from anywhere. Information or data would be exchanged promptly without any delays as it could be exchanged at any time from anywhere. Quality of work would not be compromised because the digital form of anything is quicker and more efficient.
Cons:
  • If a project requires on-site management or analysis then the work could suffer because not every virtual team member can be present to perform physically.
  • Quality of team leadership could suffer because of a general lack of trust in digital personas. Not seeing someone physically and only knowing them online can produce a lack of trust in the leader’s skills hence producing poor results.
  • Inefficient controlling can occur due to the team being dispersed over different parts of the world. A leader would have to make sure the members are available to work at the same time which can be difficult due to them being in different time zones.
  • If you employ a global virtual team, a barrier of language could prevent the members from working together smoothly. The difference in languages or work ethics could produce negative friction amongst the team members which would compromise the quality of work.

An Introduction to Web Development

What is Web Development

The world wide web is a place of wonder that makes everything seem possible. It is wonderful because of the things we are capable of doing on the internet by just sitting at a couch in our home. We can connect with people worldwide, conduct research on any subject, discover new things, and create fantastic things. But none of this would be possible without websites. You need a website for everything that you do on the internet. But where do these sites come from? How do they work as they do? It is all thanks to the magic of web development.

Web development, also called web programming, is when the design of a web application is turned into a fully functioning website through coding and using different computer languages. These web applications can include social media sites like Facebook or e-commerce sites like eBay. Every inch of these sites has a code attached to it. This happens when web developers turn comprehensible English language into a language that the computer can understand such as HTML. The world keeps getting more and more digitized which means there is an increase in the demand of web developers each day.

Types of Web Developers

Web developers are a unique bunch of people all with the same goals but different skills. Each web developer has one job where they are meant to create a website that is functional and easy to use. However, since there are many different kinds of programming languages and not everyone knows all those languages or how to use them, it means there are web developers whose expertise lie in one particular category. The three main kinds of web developers are front-end, back-end, and full-stack developers. They all have a special set of skills that adheres to a specific kind of programming language.

Front-End Developers:

Front-end developers are those who focus their attention and work on the visual side of things. Front-end developers are meant to handle all the intricacies of the web page that visitors see upon entering the domain. They focus on making sure the website looks great and has a user-friendly interface. The client submits the design and then they work on making it interactive. They add coding to give functionality to specific features like the menu bar, adjust the font and how the page works when someone is using it.

Their job is to not only make the site visually appealing but make sure all the interactions are taking place smoothly. A front-end developer’s work is visible to all and any upgrades or changes are noticeable to any visitor. They work on establishing a website based on design but that does not mean it is the same as web designing. Web designing uses no coding and is an entirely different aspect. Web programming requires the developers to know coding languages like HTML, Javascript, and CSS. Using these languages, they code and program the site into becoming a functioning and efficient web page.

Back-End Developers:

Back-end developers are the team that works behind the curtain and their work is hidden from any visitor. Their main task is to work on the server side of programming. The code they write is never visible to us but everyone makes use of it because without the codes no website would be able to work. They work on the server and its three major elements:

  • Web server: This is where a webpage is stored along with its data. Once you enter in the domain address in your browser, the server sends the web page to your computer to run.
  • Application server: When a user is browsing through an application and puts in the command for filtered data, the server then transfers data back and forth according to what they want to see. They store and send data based on your requests.
  • Database server: This is the computer that stores and holds all the information and data regarding the website.

Back-end developers do not focus on the visual aspect of the web pages, they just make sure that the features added by the front-end developers work behind-the-scenes. One example of this is an e-commerce site. The back-end developers are responsible for showing you the items based on price or when you use a credit card to make a transaction. All of this means that they logical aspect of web development falls on the shoulders of back-end developers. Such developers work using programming languages like Python, Java, PHP.

Full-Stack Developers:

Usually, web developers tend to focus on one kind of web programming and work according to that. Many developers figure out their niche during the learning period and decide whether they want to work as a front-end or back-end developer. It all depends on the kind of programming language they can learn and master. But sometimes, those individuals who are exceptionally intelligent end up learning more than one kind of programming.

This means that they have mastered skills in both front-end and back-end web development programming languages. Such developers are called as a full-stack developer. They are the most versatile and exceptionally talented at web programming. Since they can do it all, it is understandable that full-stack developers are revered more than others. Their ability to do it all makes them a precious asset to the team. Since they have learned to programme both sides of web development, they can work in languages like Python, PHP, Java, HTML, CSS, Javascript etc. Neusol is proud to proclaim that we have an extraordinary team of web developers that fall under all these categories. Our developers are trained to program and code websites of all kind as well as know all the computer programming languages.