10 of the Best Tools for Social Media Content Creators

Social media content development includes posting new and exciting content every day to keep your audience engaged while also attracting new clients. A brand’s social media content strategy can make or break their reputation. You have to make sure your brand is represented the right way and your message comes across with every single post. Social media content strategy is not easy to develop and requires a lot of effort and research. From having to curate the perfect caption with the right context and suitable image as well as effective hashtags, there is a lot that goes into it. However, there are a few tools that you can use to be more efficient.

  • Grammarly

Any post you make or text you write is bound to have some grammatical errors that need to be checked and fixed. We might be able to catch some while some can escape our notice. Grammarly is a free plugin that you can install to edit and spellcheck your posts anywhere online. Whether you are posting on Twitter, LinkedIn, Facebook or writing a mail on Gmail, it can check and fix your grammatical mistakes easily. It also helps you improve by explaining the importance or reasoning behind some corrections.

  • Hashtagify.me

As the name suggests, Hashtagify.me helps you search hashtags. You can put in a phrase or word you want to know about and it would give you elaborate results. The results would include its popularity, recent posts, the top influencers, and how it is performing online. You can use its paid add-on features to get alerts or track patterns and influencers of particular hashtags. This would let you know how effective your hashtags could be and what context to use them in as well as who to target using it.

  • Anchor

With the help of the free Anchor app, you would not require fancy or heavy-duty audio recording software. Anchor lets you record and edit audio or video files that you can then share on your social media. It is extremely easy to use as you just have to record your audio, choose the theme of the video, edit the file, download it in any form you like such as landscape and then share anywhere online. Audio and video recordings are known to attract and engage more viewers which would help you gain more followers.

  • SlideShare & SlideSnack

Owned by LinkedIn, SlideShare is a must-have for convenient and efficient social media content development. It lets you integrate both platforms to enjoy the text features of LinkedIn while using SlideShare to post presentations or captivating images. You can share your content directly from then on to all your social media accounts with just the click of a button. SlideSnack is a beneficial tool that allows you to add your own voice overlay over your content. You can share that content on your YouTube or other social media accounts.

  • Typeform

Typeform is a fun and engaging tool that lets you interact with your followers in the most effective way. It allows you to build quizzes and questions with different formats for answers such as yes/no, multiple choice, image-based and more. It is user-friendly and assures a heavy engagement from your followers. You can even upgrade to Pro+ or Pro Plus versions for added features that would make interactions with your audience even more exciting. The more you engage your followers, the higher your social ranking would be and the more you would be on the radar. That is essential for any business to be able to build a strong presence online.

  • Typorama

The more graphically pleasing your images are, the more you will be able to engage your audience for a long time. There are many graphics tools and software available online, but this iPhone app is just a bit better than all of them. It lets you edit, upload and make amazing artworks for your social media profiles. All you have to do is select from the many backgrounds and themes, upload a picture from your camera roll, add and edit the text, select the size (Facebook cover, Instagram story etc.), and then save it or share it on any social media account you wish. A great alternative for Android users is WordSwag.

  • Canva

You cannot mention free graphics tools without adding Canva to your list. This free tool is user-friendly and convenient to make quick yet high-quality graphics for your social media profiles. It has an extensive library of templates, themes, and styles that you can choose from. You can also select a social media size template or customize your own. The easy-to-use tool lets you make beautiful collages, edits or artworks in a matter of minutes. You can even upgrade and pay for more added features.

  • PowToon

Many organizations rely on external resources to create engaging videos for their social media audience. Such resources can not only be risky because they might not get your message perfectly or represent your brand accurately, but they can also be a heavy burden on your company’s budget. With tools like PowToon, you do not need to spend so much money on external resources anymore or hire video experts. With the free platform of PowToon, you can simply choose from one of the many templates available, add your content and then share it on all your social media profiles.

  • Animoto

Animoto is one of the most useful and smart tools available to create slideshows of video clips or pictures. With different subscription charges as per your needs, it allows you to develop creative and amazing videos using easy and convenient methods. Select one of the many available storyboards that each come with a style, structure, and song. Add your content, text, video or pictures and then download it in any format you like. You can then easily upload to your Facebook or Twitter account. It also allows you to create videos in a square which suits some of the social media platforms.

  • Crello

Many might consider Crello similar to Canva and it is in many ways, but it one-ups the other graphic design tool by offering around 65 million stock images, 11,000 templates, and 10,000 free templates. You can use any custom image size or use one of the social media ones. Add your images, texts and design the most beautiful creatives for your social media. Share it and enjoy the positive feedback you gain instantly.

Benefits of Outsourcing Data Services

Whether you are a large organization that has a strong established standing in the market or a startup that is hoping to grow into a blooming flower amidst all the competition from a mere seedling, you need proper and efficient data services. Outsourcing services from professional experts and firms might be the new way for companies to get quality work done for their success and progress. So does that mean outsourcing data services is also beneficial? Of course, outsourcing is the best method for you to get great IT services at affordable costs without having to recruit an entire team.

Many firms and software houses offer data services and offer similar promises of economical prices and a general improvement in your business. But these are all vague pledges that anyone can make. Most organizations do not fully understand the intricate advantages of outsourcing data services and how much it can really aid in reforming the business infrastructure. There is much more than just having peace of mind regarding your operations. There are many benefits to hiring professional teams to handle your database and provide you with quality data services.

Helping startups expand

It is not just large corporations that require proficient data services due to a vast database and resources anymore but smaller startups also have their own set of requirements. Most times, when startups decide to expand their operations they become vulnerable to many risks and threats. Their resources require the steady hand of experts who can provide cheaper ways of managing your data. Software firms are equipped with experts who are trained in helping you handle your resources during expansions or upgrades in the company. This lets you focus your important time and money on progressing your enterprise’s goals.

Providing security measures

With the security regulations in the industry, it has become essential for a company to make sure their data has optimum security. Small scale companies face even bigger chances of risks because hackers perceive them to not have proper security measures. The cost of a data attack could drive the company to shut down for good. That is why it is increasingly important for companies to ensure the highest level of security measures for their data. Software houses have teams of workers that know what steps to take to protect your data in the best way possible. They know of possible threats and make sure to prevent them through strict methods.

Aiding in tax requirements

Smaller companies or startups do not have much experience with paperwork which is why integrating automation features in their infrastructure is a safe and easy way to deal with tax regulations. Otherwise, organizations with no experience of tax requirements could have to deal with tax penalties. By outsourcing data services, you can avoid such circumstances and even learn of tax incentives you had no idea about. Outsourcing on projects could help improve your tax records exponentially and allow you to play it safe with tax regulations.

Workforce structures

Startups face the decision of planning their workforce structure and schedules. Most companies that are recently starting out and getting a footing on the ground wish to have flexible structures. That means having a workforce that is augmented when needed. Having a flexible workforce and schedule means more convenient management. Handling such a workforce or department can improve the inner workings of your company since you would not have typical hiring or managing problems regarding employees. Outsourcing can help as long as you plan such a structure from the beginning as changing it along the way can have major setbacks.

Securing remote work stations

If you have chosen to have a flexible workforce and schedule by providing remote work situations to your employees, you have a major decision to make. The data in your office is well protected but what about the one being shared through remote work situations? It is highly essential for you to make sure the data from remote workplaces is just as, or more, secure than the one at work. Outsourcing reputable software houses would allow you to have the protection for all data, whether at work or remote locations.

Unlocking better benefits

Most small companies deal with difficulties when it comes to their employee benefits packages. Outsourcing automated payroll or other HR features from a respected software firm can help them plan a better and more substantial benefits package for their employees. It could include better health plans, wellness programs, or retirement plans. Having an extensive and particularly strong benefits package would help you recruit better workers and assemble a talented team of employees who are motivated to give their best performance. Such packages provide a convenient way of management as well that could not be the case in non-virtual management.

Administrative duties

Administrative tasks can be hectic and tedious, no matter if the company is large or small scale. That is why most companies look for and try to find a professional and experienced data services provider that can help manage and perform administrative duties. Outsourcing data services could help with things such as emailing clients, assisting duties, integrating data centers such as SharePoint etc. You would not only be saving a large amount of money which you can then invest in other significant projects for the progress of the company, but also have a neatly managed system.

Being up-to-date with the tech

Outsourcing expert help for data service does not just help with the previously mentioned tasks, but also in remaining on top of the industry by having all the updated technology at your service. Software houses make sure their clients are knowledgeable about any new technology updates or creations that could help manage their operation in a better and easier way. These could include things such as Remote Monitoring and Management tools, Microsoft or Apple updates, newer communication methods like chatbots etc. The more updated your technology is, the better your impression will be in the market and it will also get you more clients.

Introduction to Data Services

An organization is only as strong as its database. The smooth workings and progress of any large organization depend on how well-managed their database is. Large-scale organizations consist of a complex and huge database that contains data pertaining to the inner-workings of the corporation as well as data regarding their clients. That is why any enterprise’s database is considered sensitive and critical. In order to run a successful business, an organization needs to be able to manage and store its database in the most proficient manner. That is where IT firms who provide data services come in.

What is Data Services?

When a software house or firm offers data services, it means they are providing organizations the software to program, manage, store, and extract data. Every day, new data is stored and collected in any enterprise. It could be insignificant or extremely vital to the company. To be able to manage such data, organizations require a sophisticated software system so their data integrity is not compromised. Corporations deal with many processes every day and they could require different data on multiple channels through multiple sources at any time. That is what data services is meant to provide.

Data services contain operations that are performed on the database in order to extract, store, update, or transfer required data. Let’s consider a scenario that is extremely likely to happen in any organization. One of your clients wishes to get an update regarding their project. You would need to access their data to remember the history of your business relationship together. You would need access to files of your previous projects together. Then you would require the details of the current project you are working on. You would also need to know of the team and individuals working on said project.

You would need access to different sets of data on different platforms through different sources. For this, your data services provider would make use of their programmed features and let you know how to extract the datasets you require and in an efficient manner. You would be able to access the exact data set you needed without having to go through a lengthy process of looking through all sets of data. This would save you time and allow you to correspond with your client easily and quickly. Your client would be impressed with your efficiency and be moved to keep doing business with you in the future.

There are many such instances that would make you need to access different data sets. If you contract a software firm to provide you with data services, you would be able to keep your database not only secure using complex encryption methods but also learn of new programs and operations that would allow fast extraction and update of your data. It is increasingly important for any organization to keep their database updated as well so that you are not missing any significant details about your own operations or a client’s.

Data services include upgrading your database with the latest technology and keeping it up-to-date with any new piece of data that your organization collects. The data services provider would then create and implement algorithms and functions that would keep your data secure and safe from any internal or external threats. This would make sure your organization’s data integrity is ensured without any problems. The safer your data is the more your business would progress successfully.

Data services include the integration of efficient, safe, and fast extraction methods. You would be provided with a programming method that would allow you to extract any data files you need at any your corporation. The more aware you are of your own database the better you would be able to run operation in the company and deal with clients. You could even set up access points for your employees or a few individuals to ensure data security. This means you would be in complete control of your database, therefore there would be no misuse or theft of data. You would be able to supervise any operations run on any data set and be able to authorize it or not.

Scope of Data Services

Data services only entail operations and actions being performed on data sets only. Data services providers do not provide you with any new data, they only manage and handle the data you already have. They perform required tasks such as storing, updating and manipulating your database. If a new data set has been collected by your organization it would mean your database would automatically get updated. This would not disrupt your existing data but it would simply be integrated into it seamlessly.

Data services entail the collection of data as well. That means your data services provider would gather data from all platforms and sources of your enterprise. The system is so efficient that it would gather every bit of data no matter if it is spread throughout. It would gather data from different diverse sources and platforms making sure every data set gets updated and none is left unprotected. It also consists of running security protocols to ensure data integrity and to encrypt it from unauthorized individuals. Only those who are authorized by the head of the enterprise will be able to access the particular data set.

Data services also consist of a facility that could contain data interfaces using different transport protocols from different multiple platforms. That would require a smooth transition using the safest routes. While accessing your database, you or any of your employees could encounter data service errors. In the case of such errors, your data services provider would be immediately notified. They would then implement one of their error handling protocols to make sure the problem goes away as quickly as possible and with no future reoccurrences. Any enterprise, whether large or small, requires such sophisticated programs to manage and control their database. Data service providers can help you run a business smoothly with no threat to your sensitive and confidential database.

10 Reasons Why You Should Outsource Web Development

Outsourcing has become one of the most common methods corporations are using to handle a lot of their projects or tasks. Outsourcing means hiring another individual or getting a firm that is exceptionally skilled in doing the task you require them to do. For instance, you can outsource web development projects through a professional IT firm. Outsourcing means that you do not have to hire an entire department to handle a task. All you have to do is sign a contract, pay them and they take care of everything else regarding the project. Whether you are a startup or large organization, outsourcing has many benefits that we have listed below.

  • Budget-friendly

It is one of the most obvious benefits of outsourcing web development. Hiring new employees, training them, getting new equipment and other such necessities of doing in-house development can become a strain on your budget. Hiring a software house to take care of your mobile or web application development saves a huge portion of the budget which is especially great for small startups. You can use that money in your business and other aspects that would help your company grow. Outsourcing is a lot cheaper than having to hire full-time employees whom you would have to pay a salary to for years.

  • Business priorities

Hiring a software house means you give up worrying about every single detail of a project. The agency is responsible for everything and will put their best effort in producing the results you require. The best advantage of hiring a software firm is that they take on every responsibility. That leaves time and effort for you to spend on your business. Not having to worry about every step of the process would allow you to focus on how to progress your business.

  • Unparalleled expertise

The major difference between doing web development in-house or outsourcing it is that your team of developers would have limited knowledge as compared to an IT firm that has years of experience and professional skills. They would also have knowledge of all the latest technology and updates that could take your employees some time to learn. Getting a software house to develop your mobile or web applications would give it a touch of professionalism that your own team could never have. This would make sure your applications are always unique and creative which could benefit your business greatly.

  • Personal development

A web developer’s job is not the easiest or most predictable one. They have to keep learning and improving their skills because the world of technology is always upgrading. They have to keep updating their knowledge so that they do not lag behind. In order to keep up with the technology and its updates, developers need to participate in workshops, courses, seminars etc. That means you have to put in extra money and effort which not everybody has. An IT firm is always planning such self-development events which means their developers are always updated.

  • Handle on adversity

Managing an in-house team of developers means being ready for unexpected obstacles at any time. One of your developers could get sick, another could have a family emergency to deal with etc. Such setbacks are common and unfortunately can happen without a warning. That is why software houses are your best option. When it comes to hiring an IT agency, it means you are hiring a company not a single person. They sign the contract stating that they would provide you with the end result you desire no matter what. If their developer gets sick or takes leave, it is their problem. Your concern is only to anticipate the product you hired them to make. How they do it, is their concern.

  • Pool of knowledge

No matter how you try to assemble a great in-house team of developers it still would not be able to compare with the knowledge that a software house’s team has. While their team discusses certain problems or processes, you get to tap into their vast pool of knowledge. Their teams are always big and consist of people who are especially skilled in certain technologies. You get to take advantage of such skills and knowledge at a low price.

  • Convenient B2B contracts

IT agencies have pretty straightforward contracts regarding hiring their services. They are definitely easier than handling HR problems and issues regarding an in-house team of employees. In-house developers come with their own management and HR issues that you would not have to worry with when hiring an IT firm. You are only signing them on for their services and nothing else. If at whatever you wish to change things or end the contract you can easily do so without going through any complicated processes such as with in-house employees.

  • Entire team

When it comes to hiring new employees, you would only go so far as to hire developers. Hiring an entire team would cost too much and be too much effort. Software houses have large teams consisting of not only developers but every technician and engineer that could help make your application amazing. They have teams of QA, PM, UX designers etc. That means when your application is being developed, it would be handled and checked by professional software engineers who know what it takes to build a flawless application.

  • Liability

When you hire an in-house team of web developers, any risks or disasters regarding the project would need to be handled by you as the responsibility falls on your shoulders being the team leader. That could mean a lot of money and time spent that could’ve been utilized to grow your business instead. Signing a contract with an IT firm entails a legally binding document that makes it their responsibility to handle every risk. Any situation going wrong would be fixed from their end since they have a lot more to lose. They would find solutions to every problem and make sure any problem goes away on their own.

  • Work hours

It goes without saying that time is money in the tech world. Every second is precious that could be spent on developing something new and exciting. The time it would take for you to recruit, hire, train and then manage an entire team of web developers would be wasted. The employee could resign at any given moment meaning you would have to go through the process all over again. You could spend that time thinking of new ideas, creating new strategies, networking etc. That is where a software house could come and help.

Mistakes to Avoid When Running a Virtual Team

Nowadays, entrepreneurs and startups have started focusing their recruitment to a more global scale. The recruitment of virtual teams in the corporate sector has risen in large levels due to the level of quality and efficiency they provide. Virtual teams are employees hired not keeping their geographical locations in mind. These workers can be from anywhere in the world as long as they have a strong internet connection and skills to do the job perfectly. There are many advantages to hiring virtual teams, especially for startups or small scale businesses. Entrepreneurs also prefer to have a virtual team to work with as it means they can work at any time and always be on the go.

Virtual teams pose many benefits when it comes to organizations but, as with anything in life, it also has its drawbacks. One of the biggest points you should remember is that they could turn out to be chaotic if not managed well and properly. A virtual team, no matter what kind or size, requires strong management in order to work proficiently and prove beneficial to any company. Here are a few big mistakes you should avoid making with your virtual teams.

1. Find the right people

Working virtually may sound like the easiest job in the world but it is actually a lot tougher than it appears. Virtual team members need to have strong communication, sense of community and be self-sufficient enough to not need constant guidance or support. It goes without saying that virtual team workers communicate solely through digital means. That means there could be misunderstandings amongst the team since they cannot understand any non-verbal cues.

This is why your team should have a solid communication system to be able to interact and talk about the projects easily. The people you hire should also know how to work without needing your constant guidance. Some people are not equipped to work virtually. You need to filter out the people who can work from anywhere in the world, at any given time, on any project efficiently and easily.

2. Resolve the conflicts

When it comes to virtual teams, it is expected for them to have conflicts now and then. Since communication is stilted through digital means, it is perfectly understandable for virtual teams to have misunderstandings occur often among themselves. As a leader of your organization and a figure of authority, your responsibility is to make sure that your team runs smoothly in order to prevent any bad instances from affecting the quality of their work.

Whenever a conflict occurs among your team, do not sit back and expect it to go away on its own. Get involved and resolve it so your team can work together seamlessly. It may seem easier or more convenient to just type out an email and send it to them but that is not the right way to deal with problems. You should make a call to the employees involved and have a chat with them. Even a video chat would do well since you will be able to see each other’s faces and examine the body languages.

3. Work with the time zones

Since virtual teams are comprised of individuals from different parts of the world, there can be a big difference in time zones. That means that while one part of your team is up and working, the other is fast asleep. You would think that with such difference in time zones your team could suffer from miscommunication and time delays when working on a project. However, if you play things right then you can use the time zone differences to your favor.

You can hire workers from similar time zones to work on the same project. They could exchange feedback and communicate easily without having to wait for the other to wake up and start working. Putting the members of similar time zones together on the same task will increase their efficiency and produce greater results. Similarly, you could place the customer support teams in different time zones so that you can provide 24/7 services to your clients while nobody has to work past their work hours.

4. Respect each other’s diversity

When building a virtual team, one of the most important factors that should be kept in mind is that your team would entail people from different backgrounds and ethnicity since it would be spread around the globe. Before even assembling your virtual team, make sure you are prepared to be inclusive and respectful of such diversity. Your team members could belong to completely opposite cultures from each other, which is why you should create a safe and comfortable environment for them all.

Being inclusive and respectful should be built into your team’s ethical code. An organization that does not provide their employees with a comfortable environment to be themselves is not one that would work well. Make sure your employees all respect each other and understand the cultural differences. As the leader of the team, it is your job to make sure that your team members work in a secure and pleasant environment rather than one which is stifling or uncomfortable.

5. Establish face-to-face interactions

Even if your team communicates and works perfectly like a well-oiled machine, it is still essential for your team members to interact face-to-face once in a while. It is important for any team to get to know each other well in order to work together without any problems. Plan and organize events to create a bonding experience for your team.

You can plan simple video chat sessions to discuss projects or just get to know each other every week or month. Or you could plan a company trip or event that gathers all your team members together in one place to do some fun activities. Arranging such events once a year can improve your team’s performance a lot. Getting to know each other better will help them work on projects together better as they would be able to communicate and give feedback without any issues.